event tracking with drupal google analytics

When a visitor scrolls below 90% of the page height, a scroll event is sent to Google Analytics. Hopefully, this will change in the future. So if your URL contains #, it looks like you will have to use the History Change trigger in GTM. If a URL contains #, everything that comes after it will not be displayed in the reports (you can check that in the DebugView). Also, it looks like even in the latest version, GA4 still cannot display the URL fragments in reports. If a URL changes (without reloading the page) like this: –> /something, then the event will be automatically tracked by enhanced measurement.īut if the URL changed from to /#something (contains #), then the event will not be sent (even though you might see the “History” event in the data layer). If you notice a different behavior, please let me know. What I’ve noticed is that a page_view event is sent to GA4 only if the URL change does not include URL fragments (#). These are very common in single-page applications/websites. Then, you would want to create a separate GA4 event tag that sends the page_view.Īs for page_view events, GA4 is now also capable of tracking History Change events (in other words, when the URL changes without the page reloading). However, if, for some reason, you don’t want that (e.g., maybe you are working with a single-page application), then you can disable it with a send_page_view parameter set to false. Speaking of GA4 implementation via GTM, regular pageviews are controlled in the Google tag:īy default, the page_view will be sent to GA4 once this tag is activated. If you want to see the full list, take a look here. Speaking of regular page views (when the page actually reloads and a browser downloads all the resources), they cannot be turned off in Enhanced Measurement.Įvery event tracked with GA4 (client-side) tracks also contains several parameters (they also apply to custom events): When the page view is sent to Google Analytics 4, the event name is page_view. In some examples, I will show how to add some additional customizations with Google Tag Manager.

Let’s take a closer look at each of those events. If you want, you can disable/enable events individually, and you can do that by clicking the gear icon in the Enhanced Measurement section and then clicking the toggle buttons. Form interactions (event name: form_start, form_submit).File Download (event name: file_download).Video Engagement (events: video_start, video_progress, video_complete).Site search (event name: view_search_results).Outbound link click (event name: click with the parameter outbound: true).What kind of events are tracked by Enhanced Measurement?īy default, this feature is enabled and will automatically track the following events: If you go to Admin > Data Streams > Select the web data stream, the following window will open, where you will see a section called Enhanced Measurement. It is designed to help marketers get as many events in the reports as possible without the need to cooperate with developers or configure them in Google Tag Manager. When you configure a web data stream in Google Analytics 4, you have the option to use Enhanced Measurement. Although, it’s worth noting that some of the EM events might be limited, and you will probably need to do tweaks here and there (more about that – later).

Now, with Enhanced Measurement, you can have more events without configuring Google Tag Manager or editing your website’s code. If you wanted to track some events, you had to customize your setup. In the previous version of GA (called Universal Analytics), we had only pageviews. What is Enhanced Measurement in Google Analytics 4?Įnhanced Measurement is a suite of automatic event-tracking features that allow marketers/analysts to collect more data out of the box. That was a very brief introduction to automatically tracked (but non-enhanced-measurement) events. And once again, if you want to see the app events, you can check them here. I didn’t mention the page_view here because I added it to the Enhanced Measurement section. But it also might periodically fire while the app is in the foreground. user_engagement. This event is fired 10 seconds after the visitor has stayed on a page.When a user engages the app or website and starts a new session This is the first time a user visits a website or launches an app. On that list, you will find both app and web events. Speaking of automatic events (but excluding enhanced measurement), there are some additional events that GA4 tracks automatically as well. You can find a full list here. So if you want to learn more (and see a clearer picture), please read this guide (+ watch a video tutorial). There are also things like recommended events and custom events. Enhanced Measurement is just a small part of event tracking in Google Analytics 4.

Event tracking with drupal google analytics